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To do something these days many social media sites such as Facebook, Twitter and Linkedln has been very famous and center on many job hunters. But you have made some forays into these sites already. By this job search strategy many people are reporting success by incorporating these sites, if you have little experience using these sites, you might not know where to begin. Before jumping into this social media fray, first decide your overall purpose. In a recent interview by Shama Hyder, social media expert and CEO of the internet marketing firm, Click-to-Client, advises job hunters to first start with a focus. The biggest mistake she found is that they people just post their profile on these social media sites without having any future employee in their mind. So start with a purposeful profile and think from prospective of what overall first impression that employer will have of you. Hyder suggest that listing interest that support or underscore your purpose is a good option.

Most job hunters think of themselves as a list of skills, job duties and responsibility when anybody talk about purpose or focus. Obviously this thing is not going to make you stand out in world of social media. There are two major issues which grip employers: too little time, and unfilled job problems. Because no employer has time leisurely read through hundreds, if not thousands of candidate profile on facebook or Linkedln. Moreover there mind always focused on the immediate job openings and the problem this is causing them. So you can break this thing through the social media barriers?

Consider your BOD.

What special in you that an employer would hire you, you should always have this thing in mind before jumping into the social media world. According to Hyder there is one good way is to develop what she calls a “BOD”. This stands for Brand, Outcome, and Differentiator, and is a good way to answer the question “Why would an employer hire me?”

Brand

If you want to describe yourself in front of the employer a brand in concise sentence or phrase is a good option. Now days it is called a Unique Selling Proposition. What is it that sets you apart from other candidates looking for a similar job or opportunity? Since time is of the essence, Hyder goes even further by asking if your brand can be summed up with one word. While most of us may not be able to distill our brand into one word, we should at least have it down to a sentence or phrase.

Outcome

What is one single benefit you can give to your employer ? Always remember this thing that employers have no interest in pawing through lists if skill sets or past duties. They just want to know this thing that whether you can able to solve their problem or not. So imagine this thing that if the employer wants to hire you what the single benefit you can provide to that employer. This is the outcome of hiring you.

Differentiator

Before settling on just interview employers today may look thousand of potential candidates. So it is better if you ask from yourself that what potential you have that can stand you out from others. What contribution you can provide to the company which others can’t. This is your differentiator. Examples of good differentiators might be your expertise as a cold caller, your bi-lingual expertise or your combined technical and management abilities as a project manager. Look for factors that employers would highly value when searching for your differentiator.

Summary

It is true that these social media sites offers new space for both employers and job hunters, so always start with a profile that is beneficial to you. Always see that what your employer want and accordingly use your BOD to your best advantage to quickly cut through the white noise of the competitor. Onces your message is clear then this social media sites like Facebook, LinkedIn can provide you better as a job hunter.

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