Posts Tagged ‘selling’

Content is King - And Intelligence Will Rule in the Workplace

Tuesday, January 19th, 2010

Any business with the intention to grow and expand must realise that having concepts that improve things is what carries you and your company into the future. Intelligence and positive ideas should be nurtured and should be acknowledged thus that the corporate can grow.

The most common approach to business is to assume that the concepts that return from the managers and higher level workers can be of a heap of value. Not so. I’ve created it an integral part of my career to ask for out out what it’s that makes an plan a sensible one, and it’s often that it’s got some sensible application!

Who better to give us ideas about the practical applications of ideas than those who have to use them every day. I ask the people on the front line of my customer service business. I say: “If we could change one thing in your job, what would it be?” and I get great ideas!

The thing is that if we tend to need to urge something that works, we have got to ask the one who will be the top user of it. It simply does not matter how several degrees you have got, or how a ton of experience you have got with people, nothing substitutes for real data. Get out there and find your hands dirty. If you’re in marketing, ask your customers. If you are in client service, ask your customers.

If you do it the other way around, it’s similar to me telling you what you want. Now you wouldn’t like that very much would you:)

Management in business is therefore important to strive and do correctly. There are so much of ways in which to induce things right, however so many ways in which things can go wrong (if not thought of from the start). Take the time to analysis your field of expertise and build sturdy choices to move forward in the correct direction. Decisive action and sturdy leadership is one in all the foremost vital aspects of operating in any business.

Dave has been writing articles online for nearly 3 years now. Not only does this author specialize in health, fitness and relationships you can also check out his latest websites on Hockey Gifts and Left Handed Baseball Gloves.

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Get More Referrals And More Clients By Using High Value Offers

Tuesday, December 22nd, 2009

We all want more referrals. But one of the biggest barriers standing in most professionals’ way is that their referrers (the people they’ve asked to introduce them to someone) feel uncomfortable making the introduction.

For example, let’s say you’re a lawyer and you want to get referrals from an accountant to small manufacturing businesses in your area. Or perhaps you’ve used Linkedin to name some specific people and organisations you know he knows.

How is he going to make that introduction sound attractive to the potential client? Chances are they don’t have a specific need for your services at this point in time. And even if they did, the accountant might not know that. So although a recommendation and offer of an introduction from a trusted partner like an accountant is more likely to succeed than a cold call - it still might not seem attractive.

And it may also be embarrassing or uncomfortable to the accountant too. It may feel a little too much like he’s simply selling for you with no real benefit for his client.

Now of course, you’re going to try to fill your referral partner with confidence by proving what a great resource to his clients you’re could be. And of course, you’re going to be nurturing your relationship with him to keep yourself top of mind for when the time comes to give referrals.

But at the end of the day, face to face with his client he’s going to have to actually make the referral. If he feels uncomfortable he’ll wait until the client’s in a good mood. Or maybe until a related topic comes up. Or maybe….

But what if the accountant actually had something of value from you to offer the client? Something that was useful to them before they had an urgent need. it could be a report you’d prepared on the key facts manufacturers need to know about employment law, for example. Or perhaps an invitation to a monthly seminar your firm runs on new legislation which impacts their type of business. Or perhaps it could be some kind of related checklist or spreadsheet tool.

In this case, there’s no embarrassment or difficulty. They’ll feel they’re adding direct and immediate value to their client. They’re not just suggesting a meeting with you which might lead to value for the client - they’re giving it straight away. And because of this, they’ll be much more likely to meet with you and much more confident that you’re going to be helpful for them.

Instead of them doing you a favour - you’ve done them one.

So not only will the accountant be recommending you when the time is right and when the client’s in a good mood - since your offer adds value to his clients, he’ll be recommending you whenever he can to get “brownie points” with them. He’ll be actively looking for opportunities to make recommendations and raise the status of his relationship.

So what resources do you have that your referral partners can offer?

If you don’t have any yet, now’s the time to start developing them.

Learn more about how to Get Clients and win new business. Stop by Ian Brodie’s site where you can get a copy of the free ebook Get More Referrals and start growing your business.

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